Case studies / Home services contractor
Local contractor launch system in 21 days
Packaged WebsiteFactory build with service-area pages and local SEO readiness fixes.
Problem
Legacy WordPress site was slow, thin on service areas, and generated low-quality form spam.
Diagnosis
Local SEO checker flagged GBP gaps; Website Grader scored performance at 58/100.
Build
Launched five service-area pages, proof gallery, and estimate request flow.
Automation
Spam filtering and auto-routing by ZIP to the correct estimator inbox.
SEO structure
City + service matrix, sitemap, metadata, and structured LocalBusiness schema.
Conversion changes
Moved primary CTA above the fold with service-specific headline tests.
Metrics
Organic clicks
180 / mo → 410 / mo
Qualified leads
11 / mo → 29 / mo
Site grader score
58 → 81